Burgers and Spies: McDonald’s to Feature Spy Gear Happy Meals
Calling all spies! For the three weeks between July 25 and Aug. 14, 2008, kids can collect official Spy Gear gadgets with the purchase of a Happy Meal or Mighty Kids Meal at participating McDonald’s restaurants.
Special Delivery! New Water Babies are Here. Dolls deliver the warmth, weight and feel of a real baby
Wild Planet is delighted to announce the arrival of Water Babies, water-filled dolls that replicate the warmth, weight and feel of a real baby.
Spy Trackdown Combines Technology, Strategy and Role Play
for a Suspenseful Secret Agent Experience
Say good-bye to dice and spinners, this isn’t your grandmother’s board game. Technology is entering the game aisle, and it’s not just tech for tech’s sake. The incorporation of the Spy Phone in the new strategic game Spy Trackdown is purposeful and significantly enhances the secret agent experience.
Introducing the Spy Video ATV-360. Wild Planet’s new RC vehicle with private video and audio transmission
In response to consumer demand, Wild Planet (creators of the original 2006 Spy Video Car) prepares to introduce an all-new spy video vehicle in fall 2008. The Spy Video ATV-360 will be the first remote-controlled Spy Gear video car to offer audio transmission, full-circle spin control, and tank tracks for a mass retail price of $99.
Creative Construction: Powerflex Lab brings your custom creatures to life
Skeleflex is a creative ball-and-socket building system with bone-shaped pieces and flexible joints. All parts are compatible and can be combined to make aliens, dinosaurs and other fantastical creatures that move in a lifelike manner.
Hyper Jump: Good for the Body, Good for the Mind. New game gets kids thinking and moving
Hyper Jump is a new game that keeps minds sharp and bodies moving. A successor to Wild Planet’s award-winning Hyper Dash, Hyper Jump increases the activity level by removing the electronic joystick and having kids use their bodies to tag targets by bending, stretching, hopping and jumping.
Animal Scramble: a New Game for Growing Bodies and Minds
Animal Scramble is a game that gets kids moving, thinking, listening and learning, all while having fun.
Radio Frequency Identification in New Active Learning Toys
Hyper Dash and Animal Scramble apply RFID to games for growing bodies and minds
Wild Planet is using Radio Frequency Identification to create games that challenge the body and mind.
Spy Gear Enters the Game Aisle. Satellite Spy phone adds adventure and intrigue to strategic Spy Trackdown
The best-selling brand of espionage equipment for kids is entering the game aisle in fall 2008 with the introduction of Spy Trackdown and Spy Wire. As the first-ever Spy Gear games, these strategic titles bring new excitement and mystery to the category
Introducing the Spy Video ATV-360
Wild Planet’s new RC vehicle with private video and audio transmission
In response to consumer demand, Wild Planet (creators of the original 2006 Spy Video Car) prepares to introduce an all-new spy video vehicle in fall 2008. The Spy Video ATV-360 will be the first remote-controlled Spy Gear video car to offer audio transmission, full-circle spin control, and tank tracks for a mass retail price of $99.
Creative Construction. Build flexible figures with lifelike movement
Skeleflex is a creative ball-and-socket building system that puts kids in control. Its interchangeable bone-shaped pieces can be combined to make aliens, dinosaurs and other fantastical creatures that move in a lifelike manner.
Hyper Jump: Good for the Body, Good for the Mind
New game gets kids thinking and moving
Hyper Jump is a new game that keeps minds sharp and bodies moving. A successor to Wild Planet’s award-winning Hyper Dash, Hyper Jump increases the activity level by removing the electronic joystick and having kids use their bodies to tag targets by bending, stretching, hopping and jumping.
Special Delivery! New Water Babies are Here.
Dolls deliver the warmth, weight and feel of a real baby.
Wild Planet is delighted to announce the arrival of Water Babies, water-filled dolls that replicate the warmth, weight and feel of a real baby
Parents, Teachers, Child Development Specialists and Kids Choose Hyper Dash as Top Toy
New Active Game Challenges the Body and the Mind
This year, Hyper Dash is a stand-out favorite among third-party toy evaluators that scrutinize products for their educational value, fun factor and lasting quality.
What’s Your Destiny? A Game from the Past gets a Facelift for the Future
Mansion, Apartment, Shack or House – what does your future hold? What’s Your Destiny is an electronic version of MASH, the popular fortune-telling game that girls have been playing for decades.
’007 – the Spy Year is Here
Tri-Link Alarm System Leads Spy Gear Lineup for 2007
Wild Planet celebrates 2007 with several new Spy Gear introductions – including the elaborate Tri-Link Alarm System.
Purse Pals: 3-D Pets in a Virtual World
An Introduction to Interactive Pets for Girls
Purse Pals are 3-D pets that live in small interactive purses. Each purse opens to reveal a playhouse with four different environments.
Hyper Dash - Get up off of your Seat and DASH to the Music
Hyper Dash is a new active game designed to give kids a fresh and lively alternative to sedentary entertainment.
Dino Magic: Prehistoric Proportions of Fizzing Fun
Dino Magic is instant fizzing fun for everyone!
New Pirate-Themed Toys
for Birthday Parties, Warm Weather and Uncharted Expeditions
Ahoy Matey! It’s that time of year - pirates are hoisting their flags, assembling their crews and getting ready to set sail for springtime adventures. Fans of the ever-popular pirate play pattern can equip themselves with new products from A Pirate’s Life, Wild Planet’s brand of advanced role-play toys for kids ages 4 to 8.
Mighty Pens – An Extreme Makeover for the Bland Ballpoint Six Fun Action Pens for Spring 2007
Why have a pen that just writes when you can have one that also launches, flies, shoots or races? Mighty Pens are functional tools and fun toys combined that remove the blandness from the old ballpoint and introduce action features to ink.
Camping Gear with Kid Appeal Explorer Ops Offers Fun Tools to Attract Kids to the Outdoors
Now kids can have their own camping and navigation gear in a size and style made especially for them.
Extreme Makeover Home Edition Builds Spy Gear™ Room for 7-Year-Old Boy Filled with “The Latest and Greatest that Every Up and Coming Spy Could Possibly Wish For”
Kyle Thibodeau, age 7, is the lucky recipient of the first-ever Spy Gear Room built by the cast and crew of ABC TV’s Extreme Makeover Home Edition.
VERTICON STRATEGIC GAME PLAY BREAKDOWN
Yo Ho, Yo Ho, a Pirate’s Life for Me. New Treasure-Detecting Tools for the Modern-Day Pirate
Ahoy Matey! The search for treasure is on, so get equipped with the fortune-finding Pirate’s Life gear from Wild Planet and set out to collect your trove.
Elevate the Action with Verticon, the First Airborne Battle System - Developed by the Strategists who Created Magic: The Gathering and Pokémon
Experience the magic of mid-air combat with Verticon, the first aerial battle system.
Barricade Your Belongings with the Invisible Light Beams of the Lazer Tripwire. All Missions Possible with New Spy Gear Technologies from Wild Planet!
This holiday secret agents will embark on more advanced missions than ever before with the aid of the newest Spy Gear equipment. By adding an invisible laser-like security system, silent communication tool and other espionage accessories to its best-selling brand, Wild Planet continues to provide kids with the ability to incorporate real-world working technology into their imaginative spy role-play scenarios.
From the Silver Screen to the Aqua Chamber –
Animated Stars of DreamWorks Movie Madagascar Become First Licensed Aquapets in U.S.
Madagascar’s main characters make their national debut on toy store shelves as Aquapets!
World Premiere of Three New Aquapet Characters June 14 at Toys R Us stores in New York and Los Angeles
Three new Aquapet characters will spend the summer on the coasts of America before making their world-wide debut this fall. Beginning on June 14, limited quantities of Bunni, Kadet and Stinga Aquapets will be offered exclusively at Toys R Us stores in the New York and Los Angeles areas.
Meet the Aquapets™!
Following successful debuts in Japan and Europe, Aquapets are on their way to melt the hearts of America. This holiday season Wild Planet Toys will release six new lovable interactive friends, including one special edition glow-in-the-dark character named Lugi.
Enhanced Waterball™ Launches in Spring 2004
This spring Wild Planet Toys introduces Waterball ML100, an enhanced sport version of its award-winning patented Waterball launcher.
Number One Brand in Youth Electronics for Second Consecutive Year,Spy Gear™ Introduces New Technologies for 2004
Since creating the spy role-play category seven years ago, Wild Planet Toys continues to incorporate innovation and technology into Spy Gear, its best-selling brand.
Get Ready, Get Set, Get Soaked!
Outdoor Antics™ releases Dunk Seat™ for Spring 2004
The Outdoor Antics Dunk Seat by Wild Planet Toys combines skill, suspense and soakage for serious summertime fun.
Wild Planet Launches Four New Brands and Twenty New Toys For its Tenth Anniversary at Toy Fair
Twenty new toys and four new brands from Wild Planet will be revealed as the toy manufacturer celebrates a decade of success at the upcoming American International Toy Fair.
Parents, Retailers and Toy Experts Agree — Award-Winning Waterball™ is the Hot Toy of the Summer
The buzz started at the American International Toy Fair...
Prepare to Get Wet! Wild Planet Unleashes Waterball on the World!
You've got to see it to believe it! It's magical -- balls of water flying through the air!
Wild Planet Announces the Creation of New Outdoor Antics™ Brand.
“We bring excitement and innovation to the pool toy category..."
Interception Impossible! Instant Message Stealth-Style with Eye-Link Communicators™
Send silent messages to one another from up to 200 feet away!
Corporate stuff we’re doing…WILD PLANET ENTERTAINMENT, INC.
Company Backgrounder
Wild Planet was founded in 1993 with a mission to create quality products that spark the imagination and provide positive play experiences for children. Fifteen years after its inception, the company continues to produce award-winning products that inspire kids and garner parent approval.
Wild Planet Celebrates 10 Years of Spy Toys
New look, new products, new growth for Spy Gear
To celebrate 10 years of making spy toys, Wild Planet is redesigning the Spy Gear brand look and logo, upgrading its most popular items, introducing 10 new products and releasing the first Spy Gear board games.
Wild Planet Welcomes Chris Tidwell to Sales Team
Wild Planet Entertainment, Inc. announces the newest addition to its sales team with the hiring of Chris Tidwell as business development manager.
Wild Planet Welcomes New Additions to Marketing and Sales Teams
Wild Planet Entertainment, Inc. welcomes Scott Masline as vice president of marketing.
’007 – the Spy Year is HereWild Planet’s Fourth Quarter Sales Lead to Increased Distribution for 2007
Wild Planet celebrates 2007 with seven new Spy Gear introductions and several additional feet of shelf space at mass retail stores.
Wild Planet Sales Team Welcomes Stevenson and Promotes Raycroft
Wild Planet announces the hiring of Drew Stevenson as Senior Vice President of Worldwide Sales.
McDonald’s to Feature Spy Gear Gadgets in Happy Meals
and Mighty Kids Meals – March 17 through April 13, 2006
McDonald's to begin selling the first-ever Spy Gear Happy Meals and Mighty Kids Meals. One of eight exclusive Spy Gear gadgets will be given to guests who purchase a Happy Meal or Mighty Kids Meal at participating McDonald’s restaurants during the four-week promotion.
Wild Planet Welcomes Louis Rhuda as Director of National Accounts
Wild Planet Toys announces the hiring of Louis Rhuda as Director of National Accounts.
Wild Planet Partners with Simon & Schuster Children’s Publishing for Spy Gear Book Series. Publishers of The Hardy Boys and Nancy Drew to Debut Spy Gear Adventures in Spring 2006
Wild Planet announced today that it signed a six-book deal to develop its Spy Gear brand beyond toys and into content.
Wild Planet Welcomes Jeff Cleary as Senior VP of Marketing
Wild Planet announces the hiring of Jeff Cleary as Senior Vice President of Marketing.
GapKids and Wild Planet Introduce New Jacket Featuring Kid-Invented Gadget Gloves
Wild Planet and GapKids, a division of Gap Inc. (NYSE:GPS), announced today the debut of a new jacket that incorporates adventure and exploration into apparel for kids.
Wild Planet Welcomes Scott Ray as VP of International Sales and Marketing
Wild Planet announces the hiring of Scott Ray as Vice President, International Sales and Marketing.
Gapkids Teams With Wild Planet To Introduce “The Hoodio”
GapKids and Wild Planet announced today the debut of “The Hoodio,” a new, groundbreaking product that incorporates fun and technology into apparel for kids.
Wild Planet Partners with GAME for Distribution in Pool and Spa Market
Wild Planet announced today that a selection of its top-selling water toys will be distributed through a new partnership with Great American Merchandise & Events (GAME).
California State Senate Honors Wild Planet for Contributions to San Francisco Children
California State Senate joins the City and County of San Francisco in honoring toy company Wild Planet for its community involvement and contributions to children.
Wild Planet Protects Intellectual Property - Major Victory in Copyright Infringement Case against Hong Kong Manufacturer
Wild Planet Toys announced today that it reached a settlement in the copyright infringement lawsuit it filed against Wintech Limited, a Hong Kong-based toy manufacturer.
Wild Planet Toys Honored for Excellence in Community Service
Wild Planet Toys has been chosen to receive the Excellence in Community Service Award from the San Francisco Chapter of the American Marketing Association.
GapKids and Wild Planet Introduce Spy Gear™ Cargo Shorts
Wild Planet Toys and GapKids, a division of Gap Inc. (NYSE:GPS), announced today the debut of Spy Gear Cargo Shorts.
Wild Planet Toys Announces Licensing Agreement with Nickelodeon® for SpongeBob SquarePants™ Role-Play Toys
“Wild Planet is excited and proud to partner with Nickelodeon for our first licensed products...”
Learning Express and Wild Planet Partner for National Inventors Month
Specialty Retailer and Toy Company Promote Creativity through Kid Inventor Challenge
Wild Planet Toys Partners Exclusively with Kodak to Offer Film and Savings in New Fall Products
Extending quality, convenience and savings to consumers this fall...
Wild Planet Adds New Twist To Kool-Aid®
Custom Premium Developed for Second Quarter 2003 Promotion
Wild Planet Toys is continuing its brand marketing strategy throughout 2003...
San Francisco Chamber of Commerce Presents
Wild Planet Toys with Excellence in Business Award
Wild Planet was chosen from more than 40 different companies for this prestigious award...
Daniel Grossman
Chief Executive Officer and Co-Founder
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