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For Immediate Release

Parents, Teachers, Child Development Specialists and Kids Choose Hyper Dash as Top Toy New Active Game Challenges the Body and the Mind

(SAN FRANCISCO, October 1, 2007) – At a time when toy lists abound, it is rare to find a product that receives top honors from parents, teachers, child development specialists and – the most important toy critics – kids. This year, Hyper Dash is a stand-out favorite among third-party toy evaluators that scrutinize products for their educational value, fun factor and lasting quality.

“Hyper Dash is the hands-down winner for the most wildly fun game of this, or maybe any, testing period,” reports The National Parenting Center, an 18-year-old independent organization that identifies the finest products and services being marketed to the parent/child audience. “(Hyper Dash is) guaranteed to get the whole family on their feet; there are several games and a number of different levels which makes this game perfect for families with children of various ages.”

The National Parenting Center awarded Hyper Dash a 2007 Seal of Approval, and states “high energy output is the name of the game here, but as parents told us, young children are also actively learning numbers and color recognition.”

Judges of iParenting Media’s certified consumer awards program note that Hyper Dash “is a great game to get the kids moving, especially in the age of sitting-on-the-couch video games.” The results of testing in schools and in homes earned Hyper Dash a 2007 iParenting Media Award in the toys and games category. iParenting Media judges say they appreciate that Hyper Dash can be used indoors or outdoors and that the players get lots of exercise.

Hyper Dash received a 2007 Honors Award from the National Parenting Publications Awards (NAPPA), which is now in its 17th year of ranking high-quality toys and products that provide smart fun, good design, and grow with children’s developmental needs. “NAPPA-winning products meet the most stringent criteria and are judged by nationally recognized industry experts, educators, reviewers and advocates in their fields,” says NAPPA Manager Barbara Smith Decker. NAPPA describes Hyper Dash as “a fast-paced and super fun game.”

The Oppenheim team of child development and education experts awarded Hyper Dash the Oppenheim Toy Portfolio Gold Seal Award 2007, declaring that “both our expert and kid testers gave this product high marks for being both well made and engaging.”

Hyper Dash earned a 2007 Seal of Approval from Mr. Dad, as well as a Seal of Excellence Award from Creative Child Magazine.

About Hyper Dash:
Hyper Dash is a new active game for kids. It is physically and mentally engaging and promotes listening, memory, math and coordination skills. Hyper Dash consists of one electronic tagger and five different colored and numbered targets. The tagger calls out which targets to strike and uses RFID technology to determine if the correct targets are hit. The game tracks the amount of time taken to complete each course and announces the winning times and teams.

Hyper Dash is designed for kids ages 6 and up and retails for $19.99 - $24.95 at Target, Kmart, Toys R Us, select Wal-Marts and other specialty and online retailers, including www.shopwildplanet.com. For more information on Hyper Dash, please visit: www.hyper-dash.com.

About Wild Planet Entertainment, Inc.:
Wild Planet manufactures Hyper Dash™, along with several other brands of toys that incorporate technology into kids’ entertainment – including Spy Gear™, Purse Pals™ and What’s Your Destiny™. Founded in 1993 in San Francisco, Wild Planet creates kid-cool products that garner parent approval. Wild Planet playthings focus on fun and imagination and are available worldwide. For more information on Wild Planet, please visit www.wildplanet.com.

CONTACT: Kim Bratcher, (415) 568-9455, pr@wildplanet.com.