Wild Planet

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For Immediate Release

Daniel Grossman

Daniel Grossman founded Wild Planet Toys in 1993 and currently serves as the company’s chief executive officer. As CEO, he guides a growing company dedicated to developing non-violent, innovative products that appeal to both parents and kids. Under his command, Wild Planet has experienced a 45 percent compounded annual growth during the past six years. The company continues to receive numerous awards and accolades for its toys.

Prior to founding Wild Planet, Daniel was the director of international for Aviva Sports from 1991 to 1993. In that role, he was responsible for establishing Aviva’s sales and marketing network, which included coordinating product development and packaging with Mattel International and other distributors. In 1992, he joined the senior management team of Mattel International.

Prior to joining Aviva Sports, Daniel earned his M.B.A. from Stanford University. He joined the program after serving seven years in the U.S. Foreign Service as a diplomat, both overseas and at the Department of State. Before joining the Foreign Service, Daniel served as a legislative aide to Congressman James Coyne in Washington D.C. He received his B.A. in Russian and East European Studies from Yale University in 1980.

Daniel plays an active role in the toy industry and non-profit community. He currently sits on the boards of the Toy Industry Association, Stand For Youth and the Business Advisory Council for the San Francisco Public School District. He is on the board of trustees of the Toy Industry Foundation (the philanthropic arm of the TIA), and is Commissioner for the Youth Committee of the Human Rights Commission of San Francisco. Daniel is also a former board member of the Children’s Television Resource Education Center and Friends for Youth.