Wild Planet

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For Immediate Release

Interception Impossible! Instant Message Stealth-Style with Eye-Link Communicators™

SAN FRANCISCO, May 2003) – With Eye-Link Communicators, secret agents can send silent messages to one another from up to 200 feet away using arm-mounted keypads and heads-up scrolling LCD displays. So much more than a toy, Eye-Link Communicators are the most technologically advanced introduction to Wild Planet Toys’ authentic Spy Gear™ brand.

Eye-Link Communicators are the first digital headset-display text messaging transceivers to enter the toy market. Using high frequency radio transmission (433mHZ) with multi-channel capability and an automatic identification system, Eye-Link Communicators send messages through walls and doors, and to agents across the street!

Imagine being able to silently alert headquarters as you approach your suspect. Type a message on your adjustable arm-pad and hit “send.” Your next task appears digitally before your eye, revealing your assignment on your private screen. You fulfill your duty and send confirmation: “Mission Accomplished!”

Agents have the option of sending messages across one public channel, or nine private channels, depending on the number of spies they wish to include. They can also set their system to automatically tag each of their messages with their chosen two-character identification code, so in multi-player mode an in-gear agent knows who is behind each message.

“As kids’ tastes change, and in many cases get more sophisticated, we are trying to push traditional toy boundaries,” says Nathan Keker, director of marketing for Wild Planet. “Our commitment to innovation means finding new ways to deliver fun – this often involves making new technologies accessible for kids. All of our authentic Spy Gear items encourage kids to engage their imaginations; to be active and not just sit back and be entertained.”

Wild Planet introduces four new real-working tech toys to its acclaimed Spy Gear brand this Fall:

EYE-LINK COMMUNICATORS™
The ultimate in hi-tech communication! Eye-Link Communicators are the first headset display text-based communicators. Each package comes with two heads-up digital displays and two keyboard transmitter/receivers. By wearing a headset display and an arm-mounted keypad, you can type a message and transmit it to an equally equipped spy, where it will read out on a scrolling LCD display.

Recommended Age: 6 and up
Suggested Retail Price: $34.99
Availability: Fall 2003

SPY WRIST CAM™
Spy Wrist Cam, the first 35mm wrist-mounted camera, allows you to take secret photos whenever the occasion arises. With the press of a button, the camera flips up from the wristband with a dampened-spring motion. Great for surprise shots! The camera can be removed from the wrist for less-secretive shots, and is lightweight and portable. Equipped with a roll of 24 exposure Kodak Max film, the camera takes two shots per frame, giving you 48 undercover pictures from just one roll of film. That’s a 50 percent savings on replacement film and developing for the life of the product! The pictures are printed with a cool Spy Gear border.

Recommended Age: 6 and up
Suggested Retail Price: $14.99
Availability: Fall 2003

MICRO SPY KIT™
The Micro Spy Kit features more functionality than any set of spy gadgets yet! The kit includes four
got-to-have-them tools: Nightspyer™ – a nighttime surveillance tool with a red tinted light beam that lets you see in the dark up to 25 feet; Spy Motion Alarm™ – a motion alarm for detecting intruders and protecting your room; Spy Micro Listener™ – a mini supersonic ear that lets you hear faraway sound; Voice Scrambler™ – a device that allows you to disguise your identity by recording your voice and playing it back at varying speeds and pitches.

Recommended Age: 6 and up
Suggested Retail Price: $19.99
Availability: Fall 2003

SPY VISION GOGGLES™

The best selling night vision product on the market just got better! The improved 2003 version has a similar look and feel to the original Spy Vision Goggles, but boasts enhanced features, including bright blue illumination, stealth edge-lighting and pop-up sidelights for extended nighttime vision up to 20 feet.

Recommended Age: 6 and up
Suggested Retail Price: $12.99
Availability: Fall 2003

The new Fall 2003 Spy Gear items join Wild Planet’s continuing award-winning collection of spy tools, including:
· XP-5 Spy Wallet™ – Sleek spy set disguised as an ordinary wallet
· Spy Tracker System™ – An early warning tracking system
· Spy Link™ – Head-set walkie talkies with dual channels for hands-free communication
· Spy Truth Detector™ – Electronic truth detector and spy watch – a polygraph test on your wrist
· Spy Code Launcher™ – Message launcher with edible paper and ink
· Spy Listener – Micro-listening device on sunglasses
· Spy Vision Scope™ – Flip-out spy tools ready for action
· Spy Night Scope™ – Binoculars with night-vision beam
· XP-4 Spy Pen™ – Super spy gear disguised as a pen
· Spy Camera – Sunglasses with real working camera
· Spy Supersonic Ear™ – Electronic listening device
· Spy Tool Kit – Spy gear in a stealth case
· Spy Metal Detector – Handheld metal-detecting scanning device
These and other Wild Planet products are available nationwide at more than 8,000 toy, specialty, on-line, mail order and department stores, including: Toys 'R' Us, Target, Wal-Mart, Kmart, KB, Zany Brainy, FAO Schwarz, Learning Express, and toysrus.com. For more information about the Spy Gear product line visit www.spygear.net

About Wild Planet Toys
Founded in 1993 in San Francisco, Wild Planet Toys creates innovative products that appeal to both parents and kids. Wild Planet focuses on fun without relying on violence, and involves kids in the creation process of all of its toys. Through monthly Toy Opinion Panels and an annual Kid Inventor Challenge contest, Wild Planet connects with kids and turns their ideas into real toys -- toys that encourage active imaginations and dynamic play. For more information on Wild Planet and its Spy Gear™, Undercover Girl™, Room Gear™, Off the Map™, Waterball™ and Outdoor Antics™ brands, please visit www.wildplanet.com.

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