Wild Planet

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For Immediate Release

Wild Planet Partners with GAME for Distribution in Pool and Spa Market

(SAN FRANCISCO, October 25, 2004) – Wild Planet announced today that a selection of its top-selling water toys will be distributed through a new partnership with Great American Merchandise & Events (GAME). A total of five products from Wild Planet’s Outdoor Antics™ and Waterball™ brands will be repackaged as GAME’s new Aqua Antics™ line for sale specifically through the pool and spa channel.

Wild Planet’s award winning Waterball Launcher™, Aqua Scope™ and Snorkel, Aqua Light Mask™ and kid-invented Water Talkies® and Bin-Aqua-Lars™ will continue to be available in Wild Planet packaging through toy stores nationwide as GAME focuses its Aqua Antics line on the pool and spa market.

“Wild Planet’s innovative and unique line of water toys will undoubtedly add some excitement beyond the traditional inflatable ball and floats,” says Eric Schechter, president of GAME.

David Scanlin, senior vice president of worldwide sales for Wild Planet, agrees with Schechter, adding that “the pool and spa channel is a natural fit for Wild Planet’s water brands. We’re excited to have GAME leading our toys into this market.” GAME’s Aqua Antics line will be available for the 2005 pool season.

About Wild Planet
Founded in 1993 in San Francisco, Wild Planet creates innovative products that appeal to both parents and kids. Wild Planet focuses on fun without relying on violence and involves kids in the creation process of all of its toys. For more information on Wild Planet and its Spy Gear™, Off the Map™, Aquapets™, Beat Blenders™, SpongeBob SquarePants™, G.L.S.™, Waterball™ and Outdoor Antics™ brands, please visit www.wildplanet.com.

About GAME
An innovative leader in the special events marketing and retail industry, GAME helps diverse non-profit organizations worldwide - such as the Boys and Girls Clubs and Children’s Hospitals - raise millions with its Derby Duck® and Turbo Turtle™ Racers. In 1988, the Fiesta Bowl Duck Race in Phoenix, Arizona was the first of its kind and marked the company’s expansion into event marketing. GAME’s merchandise arm produces a retail line of home and garden products as well as pool and spa accessories that are available at retail outlets and specialty stores across North America. Please visit www.game-group.com or call 1.888.DUCKY.88 (888.382.5988) for more information.

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